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LinkedIn Case Study

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                          LinkedIn is the world's largest professional network with 706+ million users in more than 200 countries and territories worldwide. It began in co-founder Reid Hoffman's living room in 2002 and was officially launched on May 5, 2003. Today, LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales and recruitment solutions under the leadership of Ryan Roslansky. In December 2016, Microsoft completed its acquisition of LinkedIn, bringing together the world’s leading professional cloud and the world’s leading professional network. “Vision Create economic opportunity for every member of the global workforce. Mission The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.” The basic functionality of LinkedIn allows users (workers and employers) to create profiles, which for employees typically consi...
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Threadless Case Study

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One of the most well-established crowdsourcing design companies is Threadless (est. 2000), a design company that does not create designs but instead sources them from its users and sells them. It was founded in 2000 by Jake Nickell and Jacob DeHart. The users create designs to put on various products, vote on them and buy the winning designs. In return, Threadless creates the items that carry the designs, markets them, and sells them with a portion of the money going to the designers. This company has been around for around a decade and has expanded from just selling t-shirts to iPhone covers, wall art, and bags.  “You are Threadless, you're why we exist” Threadless’s core is its engagement with its users. The users are encouraged to blog about their lives (and promote the website) and create media content based on their designs. "We love helping art unknowns become art totally-knowns. From our commission-based award system to featuring artists in interviews and tweeting their...
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